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          The deviant's advantage

          Book

          The deviant's advantage

          how fringe ideas create mass markets

          by Mathews, Ryan & Wacker, Watts

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          Reviewed In:

          Library Journal
          The myth of excellence

          Book

          The myth of excellence

          why great companies never try to be the best at everything

          by Crawford, Frederick W. & Mathews, Ryan

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          Reviewed In:

          Library Journal

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