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The deviant's advantage
how fringe ideas create mass markets
By Mathews, Ryan & Wacker, Watts
- ISBN
- 978-0-60960-958-3
- Publisher
- New York : Crown Business, c2002.
REVIEWS
Library Journal
Reviewed on September 1, 2002
Consultants (and "futurists") Mathews and Wacker present a book about cashing in on weird ideas. Defining deviance as "something or someone operating in a defined measure away from the norm," the authors examine the transformation that takes fringe ideas-such as jazz, holistic medicine, and even personal computin...Log In or Sign Up to Read More
