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Customers rule!
why the e-commerce honeymoon is over and where winning businesses go from here
By Blackwell, Roger D. & Stephan, Kristina
- ISBN
- 978-0-60960-865-4
- Publisher
- New York : Crown Business, c2001.
REVIEWS
Library Journal
Reviewed on June 15, 2001
Blackwell (marketing, Ohio State Univ.; From Mind to Market, LJ 11/1/97) and Stephan (coauthor, Contemporary Cases in Consumer Behavior), president and vice-president, respectively, of the marketing and consulting firm Blackwell Associates, declare that the 21st century will represent a shift of power in the consumption of goods and services, with the customer acting as ultimate master. The answers to two basic questions will determine the future of e-commerce. First, will consu...Log In or Sign Up to Read More
