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From mind to market
reinventing the retail supply chain
By Blackwell, Roger D.
- ISBN
- 978-0-88730-833-8
- Publisher
- New York : HarperBusiness, c1997.
REVIEWS
Library Journal
Reviewed on November 1, 1997
Blackwell (marketing, Ohio State Univ.) explains how the old linear supply chain (manufacturer to distributor to retailer to consumer) has been supplanted by a consumer-driven demand chain. Up and down the line the question becomes, "What does the consumer want?" Blackwell illustrat...Log In or Sign Up to Read More
