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The new market leaders
who's winning and how in the battle for customers
By Wiersema, Frederik D.
- ISBN
- 978-0-74320-465-1
- Publisher
- New York ; Free Press, c2001.
REVIEWS
Library Journal
Reviewed on May 15, 2001
Business strategist, consultant, and author Wiersema (The Discipline of Market Leaders) reiterates what others have said before: owing to increasingly crowded and competitive markets, market leaders face demanding challenges to attract and retain customers. Through company reports, regulatory filings, business publications, and the Internet, the author tracked thousands of companies and id...Log In or Sign Up to Read More
