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The discipline of market leaders
choose your customers, narrow your focus, dominate your market
By Treacy, Michael & Wiersema, Frederik D. & Wiersema, Fred D.
- ISBN
- 978-0-20140-648-1
- Publisher
- Reading, Mass. : Addison-Wesley Pub. Co., c1995.
REVIEWS
Library Journal
Reviewed on February 1, 1995
Consultants and business strategists Treacy and Wiersema provide the conceptual model for companies to attain and sustain market leadership. Their plan is simple: put unmatched value (best product, best total solution, or best total cost) in the marketplace while meeting thres...Log In or Sign Up to Read More
