The Voice Catchers: How Marketers Listen In to Exploit Your Feelings, Your Privacy, and Your Wallet

By Turow, Joseph

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ISBN
9780300248036
Publisher
Yale Univ.


REVIEWS

Library Journal

Reviewed on August 13, 2021  |  Economics

This book is about how some think that the analysis of speech patterns and even the qualities of voice (e.g. speed, tone) can reveal the identities and personalities of consumers. Of course to some extent it is a sensible enterprise to ascertain if a potential customer is becoming stressed or impatient. But what this book is discussing goes far beyond surmising the current emotional state of a...Log In or Sign Up to Read More

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