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Zconomy: How Gen Z Will Change the Future of Business—and What To Do About It
By Dorsey, Jason & Denise Villa
- ISBN
- 9780062970299
- Publisher
- Harper Business
REVIEWS
Library Journal
Starred Review on July 1, 2020 | Social Sciences
Dorsey (cofounder, president, Ctr. for Generational Kinetics) and Villa (CEO, cofounder, CGK) present a comprehensive analysis of the characteristics of Generation Z (born roughly between 1996 and 2012). The consulting firm Altitude estimates that Gen Z makes up a quarter of the U.S. population and 40 percent of all consumers. The key points covered include the significant events that shaped Gen Z; how the group is continuously interconnected; ho...Log In or Sign Up to Read More
