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Marketing Plans in Action: A Step-by-Step Guide for Libraries, Archives, and Cultural Organizations
By Goodman, Amanda L.
- ISBN
- 9780838918128
- Publisher
- ALA
REVIEWS
Library Journal
Starred Review on May 1, 2020 | Professional Media
Owing to budget constraints, librarians, archivists, and staff of related organizations often assume duties for which they have no special training. Staff who have been assigned marketing duties now have a practical guidebook to depend on. Goodman (user experience librarian, Darien P.L., CT) offers 72 action-oriented guides designed to boost readers' confidence with every aspect of planning, implementing, and evaluating a marketing program. S...Log In or Sign Up to Read More
