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Bloom (Global Brain) chronicles his career as a press guru for pop, rock, and R&B superstars, occasionally referencing scientific studies to support his claims. If this formula sounds strange, it's because Bloom has indeed written an unusual book about the arts from the perspective of a scientist. An outsider since childhood, when his intellectual gifts began to shine, Bloom transformed from teenage science geek to proto-hippie to free...Log In or Sign Up to Read More