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Frenemies: The Epic Disruption of the Ad Business (and Everything Else)
By Auletta, Ken
- ISBN
- 9780735220867 9780735220874
- Publisher
- Penguin Pr.
REVIEWS
Library Journal
Reviewed on April 15, 2018 | Social Sciences
A plethora of recent books have focused on disruption in the ad world; Mara Einstein's Black Ops Advertising concentrates on the threats of content marketing, while Tim Wu's Attention Merchants situates newer forms of advertising in their historical context. New Yorker writer Auletta (Googled: The End of the World As We Know It) delves into how disruptions are impacting the most powerful agencies and personalities in the busine...Log In or Sign Up to Read More
