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Library Journal
Reviewed on February 15, 1993
Using extensive interviews with Nintendo executives in Japan, America, and Europe, Sheff, a magazine reporter, gives a narrative account of the swift rise of the Japanese company from the early Eighties to the present. This well-written book examines what has made this company--which has $4.7 billion in annual sales in America alone--so successful and pervasive. It loads 16 chapters with sales tot...Log In or Sign Up to Read More