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Selling the Great War

the making of American propaganda

By Axelrod, Alan

Publishers Summary:
"When the people of the United States were reluctant to go to war in 1917, President Woodrow Wilson asked maverick journalist George Creel to create an agency to turn the tide of public opinion. The Committee on Public Information monopolized every medium and avenue of communication with the goal of creating a nation of enthusiastic warriors for democracy. Blazing a path that would later be revisited and traveled by the likes of Hitler and Goebbels, the Committee revolutionized the techniques of government persuasion and changed the course of history." "Selling the Great War is the story of George Creel and the epoch-making agency he built and led. It tells how he came to build the CPI and how he ran it, using the emerging industries of mass advertising and public relations to convince isolationist America to go to war. The effects of this propagandist force were felt throughout the twentieth century and continue to be felt, perhaps even more strongly, today. In this compelling and original account, Alan Axelrod offers a portrait of America on the cusp of becoming a world power and the techniques that facilitated its military and moral rise among nations."--BOOK JACKET.

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ISBN

978-0-23060-503-9

Publisher

New York : Palgrave Macmillan, 2009.