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Amidst the legions of books peddling gimmicky sound bites on business management comes this highly complex approach to understanding consumers. Pinault (Consulting Demons) advises applying chaos theory to business and social science--through the youthful art of play (often with LEGOs)."Playfulness," he insists,"can allow the 'hidden order' of chaos to emerge.""Sophisticated, complex structures arise in nature all the time" and with the right creative spark, he supposes, this same self-emergent organization can help businesses understand customer desires and brainst...Log In or Sign Up to Read More