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Library Journal
Reviewed on February 15, 2006
What are the secrets behind the phenomenal success of companies like eBay, Google, and Home Depot and such products as the Barbie doll and Hallmark cards? And what about world-renowned businesspeople like Oprah Winfrey and Richard Branson? Ross and Holland, a senior writer and a senior editor, respectively, for two prominent Australian magazines, profile these companies, people, and their products and write about why and how they have achieved their tremendous popularity and major financial ...Log In or Sign Up to Read More