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Library Journal
Reviewed on April 26, 2004
Everyone is a salesperson, insists car dealership mogul Brem, and women are uniquely expert at selling. This is not just because women--who make most buying decisions today--know what buyers want, but because of so-called"natural" female traits. Brem seeks to galvanize women, especially those with little work experience outside the home, to apply the skills they already use in any relationship--negotiation, communication, intuition, attentiveness--to sales (she also encourages male readers to hone these skills as well). Brem uses her own extraordinary history a...Log In or Sign Up to Read More