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The Franchise

Lebron James and the Remaking of the Cleveland Cavaliers

By Pluto, Terry & Windhorst, Brian

Publishers Summary:
Award-winning sports journalists Terry Pluto and Brian Windhorst give us an in-depth look at how a team and a city are being rebuilt around superstar LeBron James. When the Cleveland Cavaliers won the top pick in the 2003 NBA draft, an entire city buzzed with excitement. How often does a LeBron James come along? Especially for Cleveland, a midmarket rustbelt city without a sports championship in fifty years, and for the Cavaliers, a team that had never reached the NBA finals. Now, everyone has a stake in LeBron. From billionaire team owner Dan Gilbert down to the popcorn vendors, everyone has something riding on this one guy. Chock full of facts and analysis.

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ISBN
978-1-59851-028-7
Publisher
Gray & Co., Publishers


REVIEWS

Library Journal

Reviewed on May 1, 2008

This is not your typical sports biography, focusing on the athlete's public and personal life. In fact, while LeBron James is the axis upon which the book rotates, only the most casual basketball fan will come away with an increased knowledge of him. We know he jumped from high school to the pros; we know he signed a $100-million shoe deal wit...Log In or Sign Up to Read More

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