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The 200-mph billboard
the inside story of how big money changed NASCAR
By Yost, Mark & Williams, Brian
- ISBN
- 978-0-76032-812-5
- Publisher
- St. Paul : MBI Pub. Company LLC, 2007.
REVIEWS
Library Journal
Reviewed on August 15, 2007
A seasoned sports and business reporter, Yost looks at the influx of sponsorship money into NASCAR, exploring the corporate deals that have altered the way the sanctioning body does business. His approach is less scholarly than historical: the development of racing as a spectator sport once known for good old boys and high-speed hijinks but measured by "brand ...Log In or Sign Up to Read More
