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Creating your library brand
communicating your relevance and value to your patrons
By Doucett, Elisabeth
- ISBN
- 978-0-83890-962-1
- Publisher
- Chicago : American Library Association, 2008.
REVIEWS
Library Journal
Reviewed on September 15, 2008
As libraries compete with Netflix, Barnes and Noble, and Starbucks, they must use branding to remain visible in a saturated market. While creating a brand may seem like a daunting task (e.g., developing a logo, tagline, colors, typeface, signage, name tags, and library cards), Doucett (director, Curtis Memorial Lib., Brunswick, ME) has drawn an easy-to-follow r...Log In or Sign Up to Read More
