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Inside the tornado
marketing strategies from Silicon Valley's cutting edge
By Moore, Geoffrey A.
- ISBN
- 978-0-88730-765-2
- Publisher
- New York : HarperBusiness, c1995.
REVIEWS
Library Journal
Reviewed on October 1, 1995
Moore (Crossing the Chasm, HarperBusiness, 1991) claims that marketing technology-based products is different from marketing standard consumer products. He explores marketing stages through a discussion of the "Technology Adoption Life Cycle," which follows a product from birth to death and suggests a course of action ...Log In or Sign Up to Read More
