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One billion customers
lessons from the front lines of doing business in China
By McGregor, James J.
Publishers Summary:
- ISBN
- 978-0-74325-839-5
- Publisher
- New York : Free Press, c2005.
REVIEWS
Library Journal
Reviewed on October 3, 2005
The promise and perils-mostly the latter-that Western businesses face in China's huge but chaotic market are probed in this illuminating if not quite reassuring primer. Ex-Wall Street Journal China bureau chief McGregor presents a series of case studies from capitalism's Wild East, including a rocky joint venture between Morgan Stanley and a Chinese bank; the rise and fall of a Chinese peasant turned billionaire smuggler; Rupert Murdoch's travails in bringing a satellite TV network to China; and a muck-raking Chines...Log In or Sign Up to Read More
