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Brand Bible
The Complete Guide to Building, Designing, and Sustaining Brands
By Debbie Millman
- ISBN
- 9781592537266
- Publisher
- Rockport: Quayside
REVIEWS
Library Journal
Reviewed on June 15, 2012 | Social Sciences
A collaboration between the students and faculty of School of Visual Arts (SVA) in New York City, this book, edited by Millman (chair, masters in branding program, SVA; Brand Thinking and Other Noble Pursuits), investigates, first, how brands and branding became such an integral and ubiquitous aspect of advertising and, second, how brands are crafted. Early chapters trace the ...Log In or Sign Up to Read More
